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Grateful to have joined this brilliant panel at @TheLabE20
DKC
Aug 05, 25

Grateful to have joined this brilliant panel at @TheLabE20

Big thank you to Gemma Metheringham for creating space for such an honest and necessary conversation around fakes and the future of fashion resale and for bringing together such a knowledgeable, passionate group of people with truly unique points of view, all trying to do their bit.


Shout-out to fellow panelists Antonia Johnstone Dr Henry McNeill @vickysimmon Riikka Olli @SueWatson and a heartfelt thanks to @E20’s curator and all-round force for good, Yasmin Jones-Henry, for making it all happen.


The trust gap in secondhand fashion is real and what we discussed couldn’t be more relevant to what I’m working on at Designer Kids Club, alongside our authentication partner LegitApp Authentication and our DPP partner, building circular fashion tech families can trust.


Catch the key takeaways in Gemma’s latest Substack post 👇https://lnkd.in/eRPG5DCm


Looking forward to continuing this conversation.


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My Baba Article: The UK’s First Circular Fashion Tech Platform for Kids
DKC
Aug 05, 25

My Baba Article: The UK’s First Circular Fashion Tech Platform for Kids

The UK’s First Circular Fashion Tech Platform for Kids


The Designer Kids Club (DKC) is revolutionising the way families shop for children’s fashion.

As the UK’s first circular fashion tech platform for kids, DKC makes it easy to buy, rent and resell beautiful designer pieces all in one place. From outgrown Moncler jackets to barely worn Gucci dresses, every item is quality-checked, traceable and ready for its next adventure. Parents can dress their kids in style, save money and reduce waste without the hassle. A brand new app and website are launching in Summer 2025. Discover a new way to shop smarter, dress better and extend the life of luxury.


https://www.mybaba.com/measure-whats-hot-parents-kids-124/



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✅ Kicked off the Venture Forward programme yesterday in Birmingham with Foundervine and it was phenomenal, representing Designer Kids Club.
DKC
Oct 08, 25

✅ Kicked off the Venture Forward programme yesterday in Birmingham with Foundervine and it was phenomenal, representing Designer Kids Club.

Hearing directly from founders who’ve actually raised, scaled and negotiated on their terms was powerful. I won’t share all the golden nuggets, but here are a few that landed:


1️⃣ Investors need to be the right fit.

Just like they do due diligence on us, we need to do the same. You’re essentially in a 7+ year partnership, trust and alignment are non-negotiable.


2️⃣ A big team doesn’t mean big value.

As you grow, sometimes you have to strip back to the core. A lean, high-value team will outperform busy headcount any day.


3️⃣ You can set the investment terms.

Minimum equity, zero voting rights, confidentiality protected, investment doesn’t have to equal control. Set expectations from day one.


4️⃣ EU funding is still accessible for UK founders.

If you’re eligible apply. You’ve got nothing to lose.


Grateful to be in spaces where founders speak from experience, not ego.

Wofa Ishmael Ofori Aboagye Jamal Hadjkura Barakat Adenike Sheriff Melissa Snover Dare Odumade Olcay Yılmaz DAMAR


Excited for what’s ahead. Let the fundraising prep begin! 💼✨


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Building a startup isn’t a 9–5 it’s a 24/7 shift you never officially clocked into 😂
DKC
Oct 08, 25

Building a startup isn’t a 9–5 it’s a 24/7 shift you never officially clocked into 😂

Between DMs, app development, networking and late-night graft, I’ve been a little MIA for all the right reasons.


Last week I headed to J.P. Morgan for the Founders Forward Accelerator, and it was the reset I didn’t know I needed. Stepping out of my comfort zone isn’t easy, but being selected for this cohort reminded me why I said yes.


Being in a room full of women building powerful companies each facing different versions of the same barriers proved just how important these spaces are. When you're raising kids, raising capital and raising a brand from scratch, simply showing up is a win.


Huge gratitude to the teams at JPMorganChase and Newable. Moments like this validate what we’re building at DKC and remind me that growth happens when you show up 🙌🏽.


Now it’s pitch prep mode excited (and slightly nervous) to bring DKC to that stage in a few weeks.


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𝑰 𝒔𝒕𝒂𝒓𝒕𝒆𝒅 𝑫𝑲𝑪 𝒘𝒊𝒕𝒉 𝒂 𝒑𝒓𝒂𝒚𝒆𝒓 𝒕𝒉𝒂𝒕 𝒐𝒏𝒆 𝒅𝒂𝒚, 𝒄𝒉𝒊𝒍𝒅𝒓𝒆𝒏 𝒄𝒐𝒖𝒍𝒅 𝒈𝒓𝒐𝒘 𝒖𝒑 𝒊𝒏 𝒂 𝒘𝒐𝒓𝒍𝒅 𝒘𝒉𝒆𝒓𝒆 𝒇𝒂𝒔𝒉𝒊𝒐𝒏 𝒉𝒂𝒅 𝒎𝒐𝒓𝒆 𝒉𝒆𝒂𝒓𝒕. ✨
DKC
Oct 08, 25

𝑰 𝒔𝒕𝒂𝒓𝒕𝒆𝒅 𝑫𝑲𝑪 𝒘𝒊𝒕𝒉 𝒂 𝒑𝒓𝒂𝒚𝒆𝒓 𝒕𝒉𝒂𝒕 𝒐𝒏𝒆 𝒅𝒂𝒚, 𝒄𝒉𝒊𝒍𝒅𝒓𝒆𝒏 𝒄𝒐𝒖𝒍𝒅 𝒈𝒓𝒐𝒘 𝒖𝒑 𝒊𝒏 𝒂 𝒘𝒐𝒓𝒍𝒅 𝒘𝒉𝒆𝒓𝒆 𝒇𝒂𝒔𝒉𝒊𝒐𝒏 𝒉𝒂𝒅 𝒎𝒐𝒓𝒆 𝒉𝒆𝒂𝒓𝒕. ✨

Watching this BTS back, I’m reminded why I believe in preloved luxury so fiercely. Because these clothes weren’t made to be worn once. They were crafted to last, stitched with care, built with dignity. So why should their story end just because a child grew?


This isn’t just a shoot. It’s living proof that quality deserves continuation. That joy can travel from one home to another. That luxury means more when it’s shared, not stored away. ♻️🖤


And none of this happens alone. I’m grateful to our customers who’ve become family, to the young changemakers who continue to teach me, to my advisors who strengthen me, to the individuals and organisations who believe in this vision, to my children and family for their unwavering support, to my team who go above and beyond and most of all, to God for giving me this opportunity and beautiful life.


https://www.instagram.com/p/DPUVtSaDHeZ/


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