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Our Beautiful Planet Belongs To Us All
We Must Cherish, Love, Nurture & Protect Her
OUR MISSION
For too long, luxury children's fashion has followed a wear-it-once trend cycle. But we're here to change that! Our mission is to revolutionize the industry by providing a 'First In Kind' sustainable alternative to buying new.
Our Mission: To become the leading brand in sustainable luxury children's fashion, achieving true circularity with fully looped models.
How We Do It: Through our online platform, we empower and educate consumers by offering high-quality, preloved clothing as a sustainable alternative to buying new.
Join us on an extraordinary journey as we redefine luxury children's fashion. We invite consumers, businesses, partners, and our conscious community to explore our services. Discover what makes us the premier destination for FULL LOOPED children's designer fashion.
Thank you for being a part of our community and for believing in our vision. Together, we are shaping a world where luxury fashion can be enjoyed without compromising our planet.
Ve'Ronika Pandya (Founder & COO)
OUR VISION
"The future of fashion is circular and we aren’t stopping until we make children's designer fashion come full circle"
KEY ENABLERS
SYSTEM THINKING
What we need is long-term, strategic, system level change- mutually beneficial solutions to the challenges we face, rather than merely rebranded ‘green’ initiatives.
Shifting fashion distribution from a linear hub-and-spoke model to a more circular economy demands a reimagining of how we design, produce, distribute, and recover products.
While the hub-and-spoke model is highly efficient for centralized manufacturing and distribution, it prioritizes throughput and scale, often compromising sustainability.
Fashion distribution must embrace circularity, even amidst the prevalence of this model, by considering:
1. Localized Production and Micro-Hubs
2. Reverse Logistics for Take-Back Programs
3. Modular Design for Reuse and Recycling
4. Resale, Rental, and Sharing Models
5. Blockchain and Digital Twins for Traceability
6. Collaboration Among Stakeholders
7. Policy Changes and Incentives
8. Circular Marketplaces and Platforms
CIRCULAR MODELS BY DEFAULT
To protect our future, we must embrace and embed circularity BY DEFAULT.
Circular fashion models offer a powerful alternative to the current models. They focus on designing out waste, keeping materials in use, and regenerating natural systems. From upcycling and using recycled fibers to designing garments with longevity in mind, circularity reimagines the entire fashion lifecycle.
The potential is immense. Imagine a world where the clothes you wear don’t contribute to landfill, but are part of an endless loop of reuse, repair, and regeneration. The old can be transformed into the new, with zero waste. Imagine a model where fashion thrives within planetary boundaries, using renewable resources and innovative technology to reduce pollution and CO2 emissions. From regenerative agriculture that supports healthy soils to bio-based fabrics that biodegrade safely, we can shape an industry that gives back more than it takes.
But this transition requires collective effort. Brands, policymakers, innovators, and consumers must work together to drive this shift.
Businesses need to embrace closed-loop manufacturing, while governments implement policies that incentivize circularity and penalize waste. And as consumers, you have the power to demand transparency, support sustainable brands, and shift your buying habits towards quality over quantity.
SHARING RESPONSIBILITY
We dream of a collective and collaborative circular fashion utopia materialises and ripple effects reach beyond our borders. With other cities started adopting similar practices, recognizing the importance of breaking free from the destructive cycle of fast fashion.
It is only by sharing the responsibility of protecting our planet can we redefine the way fashion is produced, consumed, and valued, creating a more sustainable and inclusive future for all.
OUR 10 CORE VALUES & PRINCIPLES
The Core of Our Business and Existence
At the core of our business is a deep commitment to sustainability, quality, and the well-being of future generations. We believe that fashion for children should be as thoughtful and nurturing as the care we provide them.
What binds us together is the belief that sustainable choices today will shape a better tomorrow. We are dedicated to full and proper circularity, ethical operation, and quality curation that ensure our products last—through playtime, adventures, and memories.
Our passion for environmental stewardship and responsibility fuels every decision we make, from design to delivery.
More than just another luxury fashion brand, we are a movement for change.
We aim to inspire families to make conscious choices, knowing that every purchase can positively impact the world. This purpose is the glue that holds us together, guiding us in our journey to bring luxury, affordable, sustainable fashion for children—fashion that’s kind to both the Earth and the little ones who wear it.
1. A Truly Sustainable Mindset
A Truly Sustainable Mindset: We are dedicated to promoting environmental sustainability by prioritizing the reuse, recycling, and upcycling of clothing to minimize waste and reduce our carbon footprint. We already allow customers to sell their purchased items back to us, and we are looking into a creating a resale function in the near future.
2. Putting our planet and people over profit
We uphold the highest standards of quality in the products we offer, ensuring that every item sold through our platform meets our criteria for authenticity, quality, affordability and reusability/resale ability. Whether you buy or sell with us we ensure we are open, honest and fair. We offer everyone a competitive price, so they can rest assured and know they are getting the best value for their pre-loved designer wear.
3. Transparency
We believe in transparency and accountability throughout our supply chain, from sourcing items to the delivery process, to ensure that our customers can make informed decisions about their purchases.
4. Community
We foster a sense of community among our customers, partners, and stakeholders, promoting dialogue, collaboration, and shared values that support our mission of promoting circular fashion and sustainable practices.
5. Innovation
We embrace innovation in design, technology, and business practices to drive positive change in the fashion industry, constantly seeking new solutions and approaches to enhance sustainability and reduce environmental impact.
6. Ethical Practices
We are committed to upholding ethical standards in all aspects of our business, from fair labour practices to responsible sourcing, ensuring that the people and communities involved in our business processes are treated with dignity and respect.
7. Education
We believe in the power of education and advocacy to raise awareness about the importance of circular fashion and sustainable consumption, empowering individuals to make conscious choices that have a positive impact on the planet..
8. Diversity & Inclusion
We celebrate diversity and inclusivity in all its forms, embracing different perspectives, backgrounds, and experiences to create a more vibrant and equitable fashion community.
9. Continuous Improvement
We are dedicated to continuous improvement and learning, always seeking opportunities to refine our processes, expand our knowledge, and adapt to evolving best practices in sustainability and circular fashion
10. Customer Experience
We are committed to providing an exceptional customer experience, offering personalized service, timely communication, and a seamless shopping experience that reflects our values of sustainability, quality, and community.
OUR PERSPECTIVE ON FULL CIRCULARITY IN LUXURY CHILDREN'S FASHION
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