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SUPPORTING CIRCULAR FASHION
Our Beautiful Planet Belongs To Us All
We Must Cherish, Love, Nurture & Protect Her
In today's fast-paced world, where trends come and go in the blink of an eye, it's easy to get caught up in the cycle of buying new clothes for our children every season. But what if there was a way to enjoy luxury childrenswear without contributing to the environmental impact of the fashion industry? That's where we come in.
DKC is dedicated to promoting sustainability and conscious consumption through circular fashion principles. Our online platform offers high-quality preloved clothing, allowing you to dress your little ones in luxury without the guilt.
We're reinventing ownership so people can start appreciating the beauty of circular fashion - a harmonious dance between luxury fashion, environmental responsibility and the celebration of personal style.
By extending the lifespan of garments, we are reducing waste and minimizing the environmental footprint of the fashion industry. We believe that by adopting a circular mindset for fashion, everyone can have access to the clothes they need, when they need them, whilst capturing the full value of clothing during and after use.
WHY AND HOW YOU CAN JOIN US GO CIRCULAR?
Environmental Impact
Resource Conservation: Circular fashion minimizes the need for new raw materials, reducing the extraction of natural resources and the envi-ronmental impact associated with their production.
Waste Reduction: By extending the lifecycle of clothing through recy-cling, upcycling, and reusing, circular fashion helps divert textiles from landfills, mitigating the growing problem of fashion-related waste.
Longevity and Durability
Quality over Quantity: Circular fashion emphasizes creating high-quality, durable items designed to last. Choosing such products promotes a shift away from disposable fashion, reducing the frequency of replacements and overall consumption
Circular Economy Transition
Systemic Change: Supporting circular fashion contributes to the larger transition towards a circular economy. This shift is essential for breaking the linear model of "take, make, dispose" and fostering a more sustaina-ble and regenerative approach to production and consumption.
Reduced Carbon Footprint
Energy Savings: Creating new clothing items demands significant energy. Choosing circular fashion reduces the energy footprint associated with manufacturing, transportation, and the overall production process
Innovation and Creativity
Design Innovation: Circular fashion encourages creative design solutions, such as using recycled materials and exploring innovative production methods. This leads to unique and stylish products that challenge conventional fashion norms.
Consumer Empowerment
Conscious Consumerism: Supporting circular fashion allows consum-ers to make informed and conscious choices, aligning their purchasing decisions with values such as sustainability, ethical production, and envi-ronmental responsibility.
Ethical and Fair Practices
Labour Conditions: Many circular fashion brands prioritize fair labour practices, ensuring ethical working conditions for the individuals in-volved in the production process. Supporting circular fashion contributes to a more humane and socially responsible fashion industry.
Economic Growth
Local Economies: Circular fashion can stimulate local economies by supporting businesses engaged in recycling, upcycling, and sustainable practices. This, in turn, fosters job creation and economic growth at the community level.
Community Building
Shared Values: Choosing circular fashion often means joining a community of like-minded individuals who share a commitment to sustainable living. This community provides a platform for sharing ideas, tips, and experiences related to conscious consumerism
Global Impact
Collective Change: The collective support for circular fashion has the potential to influence the entire fashion industry, encouraging more brands to adopt sustainable practices. This, in turn, can lead to a substan-tial positive impact on a global scale.
OUR FIGHT AGAINST FAST FASHION
Step 1. We reject fast fashion
Fast fashion poses a significant challenge to the industry. Over the last 15 years, global clothing production has doubled, leading to increased consumption of low-quality items that are utilized 40% less. At DCK we aim to break away from the outdated and exploitative fast fashion system. By opting for pre-loved items over fast fashion, our community is already making a positive impact on the fashion industry.
FACTS:
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It takes 2,700 litres of water to make one t-shirt - enough for one person to drink for 900 days.
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Buying a used garment extends its life by 2.2 years on average, reducing its carbon, waste and water footprint by 73%
Step 2. We educate, empower, enrich
Our platform educates and empowers our community to make more informed choices, helping to understand the case for investing in high quality, longer-lasting, and more affordable pre-loved luxury fashion.
We enrich our community to support a cultural shift, inspiring a new generation of eco-conscious individuals. With circular fashion becoming a way of life for many, with people eagerly participating in recycling, upcycling and reusing luxury childrenswear, breaking free from the destructive cycle of fast fashion.
FACTS:
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3 out of 5 fast fashion items end up in landfill. Over 15 million fashion items arrive at the Kantamanto market in Ghana every week. 40% of these items leave the market as waste.
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85% of our customers are willing to buy fewer and better quality items
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79% of our sellers want to give a second life to their item.
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By buying pre-loved on DKC, you can reduce your impact by 10X.
Step 3. We power on and ahead, making impactful change
We dream of a collective and collaborative circular fashion utopia that materialises and ripple effects to reach beyond our borders. With other cities started adopting similar practices, recognizing the importance of breaking free from the destructive cycle of fast fashion.
Our community constantly inspires us – and we work hard to do the same. That means taking a stand when we need to, sharing the knowledge that inspires us, and celebrating every win.
We can’t change the fashion industry on our own. It is only by sharing the responsibility of protecting our planet can we redefine the way fashion is produced, consumed, and valued, creating a more sustainable and inclusive future for all.
FACTS:
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To align with the 1.5-degree pathway by 2030, we need to live in a world in which 1 in 5 garments are traded through circular business models.
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90% of items we have sold replaced a
first-hand or new purchase.
POSITIVELY DKC | FULFILLING THE 7Rs OF FASHION
The 7Rs of Fashion are principles designed to guide the fashion industry towards more sustainable and ethical practices. These go beyond the 3R’s: Reduce, Reuse, Recycle. These principles encourage consumers and businesses alike to adopt behaviors and strategies that minimize waste, reduce environmental impact, and promote a circular economy.
At DKC we integrate the 7Rs deeply into our business so that we can contribute to a more sustainable and ethical fashion industry.
FULFILLING ALL 7RS OF FASHION
The 7Rs of Fashion are principles designed to guide the fashion industry towards more sustainable and ethical practices. These go beyond the 3R’s: Reduce, Reuse, Recycle.
These principles encourage consumers and businesses alike to adopt behaviors and strategies that minimize waste, reduce environmental impact, and promote a circular economy. Here are the 7Rs of Fashion:
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Reduce: This principle focuses on reducing consumption and waste. It encourages both consumers and manufacturers to buy and produce less, opting for quality over quantity. By reducing the demand for fast fashion, the industry can lower its environmental footprint.
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Reuse: Emphasizing the value of extending the life of clothing, this principle encourages consumers to buy second-hand, swap clothes with others, and donate garments they no longer need. Reusing items helps to keep them out of landfills and reduces the need for new production.
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Recycle: When clothing can no longer be worn, recycling ensures that materials are reprocessed into new products. This can include turning old garments into new textiles or other products, reducing the need for virgin materials.
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Repair: Rather than discarding clothes that are damaged or worn, this principle advocates for repairing them. Learning to mend garments or taking them to a tailor can significantly extend their lifespan and reduce waste.
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Repurpose: This involves creatively reusing old clothing or textiles for new purposes. For example, turning an old shirt into a tote bag or using fabric scraps for patchwork projects. Repurposing helps to make use of materials that might otherwise be discarded.
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Rent: The concept of renting clothing, especially for items that are seldom worn, such as special occasion outfits, helps reduce the demand for new garments. Clothing rental services provide access to a wide variety of styles without the environmental cost of production.
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Reimagine/Resale: This principle encourages the fashion industry to rethink and innovate sustainable models supporting resale. By innovating and rethinking the resale business model to make it more accessible and appealing. This could include developing user-friendly platforms, ensuring transparent and fair pricing, and creating engaging marketing campaigns that highlight the environmental and economic benefits of buying second-hand.
By integrating these 7Rs deeply into our business we alongside our consumers and fashion brands can contribute to a more sustainable and ethical fashion industry.