My Story

As a young girl, I never knew what it felt like to slip into the soft fabrics of luxury clothing. My grandparents were migrants, very hardworking and full of love. They would buy me clothes that were often too big for me - pieces handed down from older cousins or neighbours. There was a sense of pride in wearing these oversized clothes - each one a symbol of community, resourcefulness, and resilience. But in those moments, I couldn’t help but dream of wearing something new, something that spoke to who I was becoming, not just a patchwork of hand-me-downs and repairs.

 

Growing up as an ethnic minority in a world where the idea of "luxury" felt so distant, I often wondered what it would be like to live in a space where beauty and elegance weren't reserved for a select few. But I also learned to appreciate the value in making do - repairing clothes when they tore, swapping with family and friends, and learning the true worth of items that lasted. These experiences shaped me, and as a mother, they planted the seed of a mission that would eventually become Designer Kids Club.

 

Designer Kids Club was born from a simple yet ambitious vision: to create a luxury children’s clothing brand that celebrates the spirit of childhood, luxury and style while respecting the planet they’ll inherit. As a parent with a love for fashion, I often felt disheartened by the constant cycle of buying new clothes and the limited sustainable options available in the children’s luxury market. It became clear there was a gap, a need for a brand that could merge luxury fashion with sustainability in a way that honoured both quality and environmental responsibility.

 

This journey felt deeply personal. I watched my children quickly outgrow high-quality pieces that had so much life left in them. These luxury items were crafted to last, yet they saw minimal wear, making it difficult to justify storing them away. I realized that I wasn’t alone; other parents faced the same dilemma, with no platform to resell and extend the lifecycle of these beautiful pieces.

 

Driven to make a change, I committed to revolutionizing children’s luxury fashion, building a brand focused on circularity and sustainability. This commitment led to the creation of Designer Kids Club, a platform for high-end, circular designer wear for children and babies. Here, I curate a collection of preloved, designer children’s clothing that combines style, quality, and a sustainable ethos for parents who share these values.

 

As Designer Kids Club grew, I expanded the offerings by partnering with other sustainable-minded businesses and consumers, advocating for children's circular fashion. Through these efforts, I aimed to show that luxury style and eco-consciousness can thrive together. With every sale, I feel a sense of pride knowing that Designer Kids Club provides not just exquisite fashion but also a meaningful way to support sustainable choices. This journey is about more than clothing; it’s about inspiring others to see that luxury and sustainability can coexist and to rethink our relationship with fashion and the planet.

 

From a young girl dreaming of luxury to a mumtrepreneur transforming the luxury children’s fashion industry, this journey is a reflection of my belief that every piece of clothing holds value, and every child deserves to experience the beauty of luxury that honours our planet. At Designer Kids Club, we are shaping a world where sustainability and luxury style are no longer separate but intertwined—creating a legacy of luxury that will last for generations.